Sales & Marketing Authority, Bestselling Author & Business Motivational Speaker

Much like the complaint and suggestion boxes of yesteryear, the internet is, among many other things, a place where people gather to complain about things. Movies, music, politics – think about how much of what you see on the internet is negative reactions and reviews. You can use this to your advantage in looking for… Read More

QR codes have slowly been gathering momentum in the business and marketing world over the last few years, but many professionals are still unsure of what they actually are and how they can be used. What’s more, many of the intended users of QR codes are still unaware of their real value or purpose so… Read More

The idea behind any marketing campaign is building relationships. You’re building relationships with your existing customers, and building bridges to reach out to new customers. Now, anyone with even a bit of experience in marketing already knows this. The key is understanding how to build these relationships most effectively, and how to use those relationships… Read More

As true as these two rules are for marketing, they are also just two general guidelines for life, and should best be applied every time that you leave the house. However, today we’re going to discuss their applicability to the marketing world, and to your marketing campaigns. As a general rule, creating interest in your… Read More

Like most of you, I receive hundreds of emails every day, and even after I’ve deleted all the spam from my Inbox there’s still loads of emails hanging around day after day, week after week. Suddenly you realise that your email account is full to bursting and you’re struggling to find the important information in… Read More