Sales & Marketing Authority, Bestselling Author & Business Motivational Speaker

Just how do you put an internet marketing plan in place?

Now many business owners just implement a set of tactics in a very haphazard way with no planning or well thought through outcomes.

These same business owners then give up as soon as the results do not go their way! 

Instead, what you need to have in place is a solid internet marketing plan.

Here are 8 factors you need to take into consideration as you complete your internet marketing plan:

1. Set Your Objectives

What do you want your website to achieve? To sell your products? To create leads? For positioning? To educate your visitors?

2. How Are You Going To Make Money?

What’s your business model? Do you have a funnel in place that offers low end products first and then over time you sell more expensive products to them? Do you know EXACTLY how you are going to make money?

3. Marketing Budget

 How much do you want to spend up-front and then each month on advertising, content product etc

Many business owners go into this blind. Instead, work out how much you’ve got to play with and then cut your cloth accordingly.

4. Target Market:

Get to understand your target market very closely. What their pains and desires are. You need to know everything about them.

5. The Competition:

Who are they? What do they do? What are they better than you at? What are you better than them at? How do they market themselves online? What’s their online profile like? What’s their business model? Keep you friends close and your enemies even closer!

6. USP’s:

 Be very clear on what your Unique Selling Propositions are. Sometimes you think they are unique when they are not!

7. Assess Your Current Website:

Does your website match up with points 1 to 6 above? Conduct a thorough audit.

8. Traffic Generation:

Based upon your available budget, what internet marketing methods are you going to use to drive traffic to your website? There are countless ways to do this: SEO, pay-per-click, banners, text ads, ezine adverts, link swaps, social media, joint ventures, articles, content generation, posting blog comments on others sites – the list is endless! Work out which ones you’re going to use and then test them.

There are other factors but this is a good start!

Happy marketing

Sean McPheat

Marketing Consultant – Internet Marketing Consultant - Motivational Speaker

If you’re a business owner, currently use FLASH and want your sites to have full functionality on Apples iPad, iPhone et al then listen up!

You see, the fight continues and it will affect you in the end!

The constant battle between Adobe and Apple went to new heights earlier this year when Apple announced that the iPad would not support Flash and instead would look to HTML 5.

This is another kick in the “you know where” for Adobe.

Back in 2008 when the iPhone was launched it was rumoured that Adobe would produce an “enhanced flash application” that would support all of Apples innovations but Adobe could never reach Apples high standards of technology.

I think the time has past and the opportunity is now gone forever for Adobe to be partners with Apple and in a straight fight between the two, my money would be on Apple!

So bear this in mind if you are producing videos and applications in flash. If you want them to show up and play on the iPad, iPhone etc then you need to change to something like HTML5.

Happy marketing!

Sean

Sean McPheat

Marketing Consultant – Sales Expert – Motivational Speaker

Have you heard of the term “free line?”

Basically what it means is the level that you give away information, products or advice etc

Many people give away ebooks, audios and free reports as a way to generate leads and to get people on their email list.

Well, this “free line” is now moving.

Prospects and visitors are expecting more and more, even as a freebie!

It is now commonplace to receive free CD’s, free physical books and even memberships to exclusive online portals – and this is the example of “moving the free line”

What would you see as having the most value?

A free CD or a 30 page PDF ebook?

Most likely a free cd.

So what can you do to raise your free line?

Have a brainstorm and see what you can come up with.

Sean

Sean McPheat

Marketing Consultant | Motivational Speaker | Sales Expert

I’ve just run a number of very profitable PPC campaigns using Facebook Ads so my advice is to check it out pronto!

The cost per click is still low whilst it’s still very much a second to Google Adwords but I don’t know how long the clicks will be that low for!

The great thing about Facebook Ads is that you can use almost any of the data that members use in their profiles.

This ranges from location, age ranges, gender, interests, marital status – you name it!

So you can really drill down and be as specific as you can to find your target market and not have to pay $6 per click to do so!

So get on over to Facebook Ads now and check it all out. It might provide you with the low cost traffic solution that you’re looking for.

Happy Marketing!

Sean

Sean McPheat

Marketing Consultant & Motivational Speaker