Among the best marketing tools for business these days is the establishment of a blog. The advantages are many: you can tell your customers how to use your products, offer how-to industry advice, establish yourself as an expert in your field, and so on.
There are a number of ways to do this—last week, I wrote to you about using Tumblr—but one way to establish a blog on your own website is to use WordPress. There are other blogging programs out there, such as Drupal, and I encourage you to take a look at the pros and cons in detail to see which one will be better suited to your business’ needs. In short, Drupal has some additional functionality and features that enable you to customise your blog with widgets, but it lacks the extensive array of themes that WordPress has. Also, for the novice, Drupal has a much higher learning curve.
If all you’re looking for is an attractive blogging program with a set of useful functions and features, it’s hard to go wrong with WordPress. With that in mind, here are some guidelines to keep in mind. (Note: In my Internet marketing blog today, I’ll be providing an extensive list of resources that every WordPress blog should, at the very least, know about, so do pop over there and have a look. The link to it is here.)
Provide Quality Content
Before you launch your blog, try to have a healthy batch of posts online—five at minimum, but 10 to 15 is better. And your posts should have substance. This means that they’re more than just photos of your product with a blurb about how to use it or a video posting. (Believe me, this happens all too often.) And your content should be original, not stuff you’ve pilfered from other sites. While it’s okay to use outside information to do your research, you content must by in your own words. No exceptions!
Use Google Analytics
If you’re not already using it for your website, you should be. Google Analytics is a free traffic reporting service for your website. It’s very easy to set up an account, and you’ll need to install a bit of code into your site, but it’s not an overwhelming process. And you’ll be glad you did it, because it will enable you to track the number of visitors to your site. More importantly, however, you’ll be able to discern the keywords people are using to find you and the specific content that they are reading.
Google Sitemaps Plugin
WordPress has an endless supply of plugins, and this one is very helpful in that it enables Google to index your blog, which helps in search engine rankings. You can find the sitemap generator plugin here.
Consider installing the SEO slugs plugin, which you can find here. What this does is take a URL, such as companydomain.com/blog?id=97531 and turns it into companydomain.com/blog/greatest-blog-ever. Now, isn’t that much better?
Make your images SEO friendly
Millions of searchers turn to Google every day looking for great pictures, so making you’re SEO friendly with the plugin you’ll find here may very well pay off in loads of new visitors. There’s a free version that covers the basics and a paid version that’s more robust.
As I stated above, I’ll be providing much more details in my Internet Marketing Academy blog for those of you interested in learning more about the ins and outs of WordPress blogging. If you have comments to share, I encourage you to leave them below.
(Image by Photostock)