Here’s a great piece of free publicity and marketing.

20 year old student Nathan Wybur made a lasagne to look like Engalnd World Cup Boss Fabio Capello.

Now he might not have done this on purpose to get free publicity but he certainly got it!

To get free publicity you need to have an angle that the press, social media sites and people pick up on.

With this example the story was:

TOPICAL – everyone’s talking about the world cup at the moment!

UNUSUAL – whoever makes a lasagne to look like someone’s face!

CELEBRITY – ……and the face was that of Fabio Capello – Englands manager! So that’s a double whammy!

LIKEABLE - Nathan’s just a down to earth, 20 year old student

VIRAL FACTOR – people are talking about it

Add all of those 5 factors together and you’ve got a great story.

So what can you do along these lines for your business?

Sometimes the best ideas are very simple, topical and unusual. The press pick up on the them and then you’ve just created yourself a whole load of free publicity!

Thanks again

Sean

Sean McPheat

Marketing Consultant – Motivational Speaker - Internet Marketing Consultant

Time Magazine have come up with their 50 best inventions for 2009.

In this video they showcase some of their favourites.

I like the hands free controller for your video games and thermostat that is a neat little device that tells you how much energy you are using in your house.

Thanks again

Sean

Sean McPheat

Marketing Consultant & Motivational Speaker

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