More Direct Mail Marketing Tips
Setting up a direct mail campaign correctly is important. You’ll put hours of work into getting the copy written correctly, designing the layout, and making sure your call to action is clear. The finished product will hit the mail and you’ll sit back to – well – wait.
There are, of course, a few extra things you can do to enhance the effectiveness of your direct mail marketing campaign. Here are some to inspire you.
- Offer a free gift with your call to action. Set a time limit on it. Those who reply by a certain date will receive a free gift just for responding. It doesn’t need to be a big deal, or anything expensive, but the idea of getting something for free really motivates some people.
- Offer a free trial of your product. You don’t have to give those on a free trial 100% access to all of your services or product perks. They need to see just enough to get an idea of how your services really work. It’s no harm if they don’t purchase – and better for you if they do.
- Keep your copy short. You can include as much information as you want, but make sure it is broken down into digestible nuggets. The shorter your statements, the easier they are to read.
- Are you on a budget? Instead of designing a full-color advertisement, design a high quality black-and-white or greyscale advertisement and have it printed on colored paper. The color will draw attention to the advertisement and you’ll save money on printing.
- Always include a “PS” statement at the end of your copy. When scanning your document, readers will always look to see if there is some sort of “PS” and what it says.
Make your copy informative, easy to read, and inspiring. Before you know it, the responses will be rolling in.
Sean














