The Value Is In Your Relationship With Your List Not Your List!
The amount of businesses and websites that I come across that do not have a strategy to capture the visitors email address is staggering.
It’s one of the most fundamental and essential things that YOU SIMPLY MUST HAVE.
Why?
Well, without it approx 95%+ of your visitors will most likely never return to your website and you need to build an ongoing relationship with your prospects in order to sell to them over time.
Back in 2002 when I started out on the internet I started to build an email list for my business coaching business. At the end of year one I had around 980 people on the list.
I had continued to provide lots of valuable information to them over the course of the year and had great feedback. I did not send them one sales letter or invitation to purchase a product all year so I decided to try it out!
I ran a seminar in London called “Make 2003 your best year yet”
It was all about setting goals, making action plans etc
So I sent out an email and at that time I knew nothing about effective sales copy either so it was a “Hey, I’m running this seminar in December etc” type of email.
I got 30 orders paying me £200 each!
£6,000 for just one email.
That proved to me that the value is not in the list. It’s with the relationship that you have with your list.
If you build up a relationship with your list you don’t need to be an ace crack pot copywriter although it does help!
So, start to build your email list right now!
And then set about to build a valuable relationship with your list. Don’t make it a pitch fest all of the time.
Instead, give give and give some more and you will be rewarded down the line.
Happy email list building!
Sean
Sean McPheat
Internet Marketing Consultant – Motivational Speaker - Internet Marketing Courses














