Using Video To Increase Sales
Is there anything more boring than visiting a website or a blog and having pages upon pages of web copy to read? The truth is, when someone visits your website or blog, they are not going to spend 45 minutes simply reading about you and your services. Time is the one element where we all are given the exact same amount. All of us are given 24 hours in a day.
When a potential customer visits your site, they may only spend a few minutes browsing to find the exact information they need. If they encounter thousands of words, they will leave quickly. Your site does need to have copy; there is not question about that. The key is to provide just the right amount as to not overwhelm the visitor. Videos are a great way of condensing your message into a short and simple 2-minute soundbite. How can you incorporate video into your website or blog effectively?
Introduction
By incorporating a short video that introduces you to your potential customer you are able to let your true colors shine. This is the best way to say hello, tell the customer a little about you and show them your personality.
Highlight Services
Short videos that highlight your product or service are great. Consumers would much rather watch a video showing examples of how you fixed someone’s problem or how exactly your product can be used. For example, if you are selling coaching services, show a short 2-3 minute video of you speaking to a group of individuals. This will showcase your ability to communicate and it allows your potential customers to see if there is a natural fit between your style and their needs.
Tips & Giveaways
Many sites offer incentives for visitors to enter their email addresses. All businesses want to build a solid list of followers, which translates easily into leads. These leads may eventually become paying customers. Often the incentive is an e-book or white paper or subscription to a newsletter. Why not make your business stand out? Turn your e-book into a video series. This allows you to obtain their email address, build your list and offer great value that sets you above your competition.
Vlogs
Vlogs are video blogs. If you are already writing blogs for your site as a way to create new content, vlogs are perfect for you. Simply convey the message of your written blog into a video blog. This allows your audience to connect with you and saves them the time of reading.
As our consumers become more and more busy, time truly is of the essence. As a sales professional we already know the time our potential customers give us is extremely valuable. By incorporating video into your marketing strategy, you are showing potential customers that you value their time. Try making a short 2-minute video today!
Happy Marketing!
Sean
(Image Creative Commons)
Sean McPheat
Marketing Consultant – Sales Expert – Motivational Speaker










