Sales & Marketing Consultant, Bestselling Author & Sales Conference Speaker

As a company there are different types of ways that you can make money. Two of those very much used techniques are PPC (pay per click) and SEO (search engine optimization). As a business, it is important to use every type of marketing that you can in order to get your business to succeed and both pay per click and search engine optimization can do that for you. In some cases these two techniques can complement each other. For example, search engine optimization will get more traffic to your website and if you have pay per click ads on that website, then there is a chance that any visitor could give you additional money.

Pay Per Click

Pay per click is any advertising system which places ads on your blog or website and gives you revenue each time that a customer clicks on that ad. PPC is benefited when all of the SEO tools are used because the more visitors that you have on your website, the higher the chances that you will get an increased number of clicks on the ads. Every blog or website should have pay per click ads as they are just an extra amount of good that you get from visitors.

Search Engine Optimization

SEO is probably the most important thing that you can do for your website, especially when you have a new business going. By using the right search engine optimization tools, you can get a much larger amount of visitors. That happens when the search engine optimization company enhances the amount of visits that your website gets by placing you higher on the search engine rankings. The addition of PPC means that not only will you increase your sales but also your overall revenue. Search engine optimization techniques are something that specialists do so make sure to hire one to improve your visits.

Happy Marketing!

Sean

Sean McPheat

http://www.seanmcpheat.com

Image courtesy of KROMKRATHOG at FreeDigitalPhotos.net

Just a short post today, as I just had to share this brilliant infographic I found on Hubspot’s blog yesterday.

The image below gives some really interesting insights into exactly how Google makes its money through its Pay Per Click advertising. The infographic – originally compiled by Wordstream – even shows you how much each industry contributes to Google’s massive $100 million a day advertising revenue, and exactly which brands from each industry have spent the most on Google Adwords this year.

As a marketer or business owner it is highly likely that you will be using Google Adwords to market and promote your business online as well, so you’ll be pleased to know that the infographic below shows that the average cost-per-click has gone down whilst the average number of impressions advertisers’ receive has gone up – which is very good news for people marketing their business in this way.

Enjoy the infographic!

Happy Marketing!

Sean

Sean McPheat

http://www.seanmcpheat.com

I’ve just run a number of very profitable PPC campaigns using Facebook Ads so my advice is to check it out pronto!

The cost per click is still low whilst it’s still very much a second to Google Adwords but I don’t know how long the clicks will be that low for!

The great thing about Facebook Ads is that you can use almost any of the data that members use in their profiles.

This ranges from location, age ranges, gender, interests, marital status – you name it!

So you can really drill down and be as specific as you can to find your target market and not have to pay $6 per click to do so!

So get on over to Facebook Ads now and check it all out. It might provide you with the low cost traffic solution that you’re looking for.

Happy Marketing!

Sean

Sean McPheat

http://www.seanmcpheat.com

Quite a while back we talked about how to launch a pay-per-click (PPC) advertising campaign and which PPC companies were available for you to choose from. While Google, Yahoo! and Microsoft are the most popular, there are several others for you to choose from. Today I’m going to suggest a few others for you to consider.

WidgetBucks

WidgetBucks is a quickly growing new network that allows you to cycle advertisements through your website. The ads are usually all graphic-based and are very bright so you may not want to use this system if you have a low-key blog or website or are worried about the way advertisements will appear in contrast to the rest of your page.

ClickThruTraffic

I’ve heard that ClickThruTraffic isn’t the best option available but it’s still just that – an option. They supposedly pay anywhere from 6 to 20 cents everytime someone clicks on an advertisement on your site.

AdToll

AdToll is actually a very interesting new system. You get paid on a cost-per-click (CPC) basis but the advertisements aren’t forced into your sidebar. You can use a “peel away” advertisement to place the ad in the top corner of your page. When a user hovers over the peel away tab the ad will show and you’re more likely to get clicks from interested web browsers.

Clicksor

Clicksor is very similar to Google Adsense and allows you to use both their suggested keywords and those you have chosen on your own. You can include an unlimited number of domains under one account and you’re paid by check or PayPal when your account reaches $50 – a huge improvement over Google’s $100, check-only minimum.

ExitJunction

ExitJunction works off of an interesting concept as well. Visitors aren’t shown advertisements when they land on your website. They are instead shown an advertisement after clicking the “back” button to go back to their search engine pages. The advertisements they see are always related to the advertisements that brought them to your page to start with and you are paid per impression, not per click.

It’s up to you to experiment and determine which PPC system is most profitable for you. If you have a network of sites you may want to try several different options and compare the results. Good luck!

Sean

Sean McPheat

http://www.seanmcpheat.com