(Holly at the curry house!)
5 years ago we moved house and unfortunately we were now 20 miles away from the curry house that we used to call “home”
We were regulars and we were treated like royalty.
It was very successful because of the quality of the food, the service and was mainly populated by locals and word of mouth.
It was a last minute thing but last week we decided to drive the 20 miles to see old friends at the curry house and to take our 4 year old for her first Balti!
Once again as we arrived they remembered us and made a fuss of our Holly and we had a magnificent meal. I spoke to the waiters and the manager who expressed their concern about how the economy was affected their business.
“Regulars only come in once a month now when before it was two times a month and the snow before xmas nearly killed us off” said the Manager
“What do you do to market yourselves?” I replied
“Nothing. We rely on regulars and word of mouth” he said
I was amazed!
That attitude might be ok when the economy is in a good state but not when pennies are tight. The manager had the attitude of “Build it and they will come” which is a recipe for disaster.
No leaflet drops, no special offer adverts, no in-house promotions – nothing!
It was really sad for me to hear.
Of course I gave them my two penneth of advice before I left!
So build it and they will come still exists, I hope that it’s not the same with your business.