Facebook is the most renowned social network in the world, but I’m guessing you knew that already! With over 980 million users across the globe, Facebook really is a great platform through which to distribute your marketing campaigns. After all, why would you not want to tap into such a vast offering of potential customers?
Using traditional marketing techniques on Facebook, however, can prove rather less efficient than you think. People do not want to spend their time on Facebook reading commercials. In order to capture their attention, you need to think up new advertising models specifically for the platform. If inspiration fails you at the moment, here are a few ideas to get your creative juices flowing.
Get involved in the app wave
Applications are an entertaining way to get your information across. When promoting a product, think of an application that Facebook users would like to use. You can create something with useful applications, such as a calorie counter for a get slim product, or something entertaining, such as an arcade game, in which a symbol representing your product is the jackpot. Whatever ideas you choose need to be clever and entertaining.
Organise your brand page
The best Facebook advertising campaigns are run through brand pages. This is a method used by large companies in particular, as they have already learned that having a powerful presence on the popular social platform is a must in this day and age. Your brand page must be attractive, dynamic, and be regularly updated with new information
Send new posts to the people that have already liked you only when needed. Spamming them with useless content will eventually annoy them, and they will simply stop following you online and disregard your company as one they are likely to do business with.
(Image by Pshab)