Taking Advantage of Opportunity
What do you do when the weather is bad in the area around your office?
Do get distracted? Stare out the windows? Generally go on auto-pilot until 5pm comes and you can go home?
What about during the winter months when snow storms cripple parts of the country (or parts of other countries where you may have business)? Do you write off your clients until the weather gets better or do you take advantage of the opportunity Mother Nature is giving you to reach out?
Inclement weather should become not a deterrent but an encouragement. Pick up the phone, call your clients, and ask them how they’re doing. Find out if they need anything from you (and don’t try to push a new sale, either). They may need one of your services or they may be sitting in the office catching up on paperwork, taking advantage of the quiet that usually comes with a storm.
They may actually have time for you.
They’ll not only have time for you but they’ll appreciate the fact that you were thinking of them. You’re building relationships, one step at a time. The stronger your relationship the better your odds of keeping that client when contract renewal time rolls around!
Is it snowing where you are? You’d better pick up the phones!
Sean
Sean McPheat










