In October of 2001 a new portable media player was introduced to the music scene, changing the face of the music industry in ways no one had ever imagined possible. The iPod classic too k the world by storm at a time when people believed that Apple products were reserved for tech-geeks and graphic designers alone. Apple was struggling but, despite their fears, took a chance on something new and innovative.
Today there are several different versions of the iPod on the market – small, large, classic, and touch. The introduction of the Apple iPhone only served to enhance Apple’s stance in the marketplace, giving the company even more stability.
Why am I recapping the success of Apple and the iPod? Because the success of Apple PROVES how possible it is to create a dream product and have it be successful no mater how rough the economy seems to be treating you. YOU get to decide how the economy will treat your business. YOU get to decide if the public wants or needs your product. YOU get to make the sale.
The economy obviously won’t hold people back if they really feel as though they want or need any given product. If that were the case no one would have rushed out to purchase the latest iPod, iPhone, Blackberry, or even the newest version of Amazon’s Kindle reader.
Carve yourself a niche in the marketplace and make sure you’re visible. Your customers will not abandon you!