In October of 2001 a new portable media player was introduced to the music scene, changing the face of the music industry in ways no one had ever imagined possible. The iPod classic too k the world by storm at a time when people believed that Apple products were reserved for tech-geeks and graphic designers alone. Apple was struggling but, despite their fears, took a chance on something new and innovative.

Today there are several different versions of the iPod on the market – small, large, classic, and touch. The introduction of the Apple iPhone only served to enhance Apple’s stance in the marketplace, giving the company even more stability.

Why am I recapping the success of Apple and the iPod? Because the success of Apple PROVES how possible it is to create a dream product and have it be successful no mater how rough the economy seems to be treating you. YOU get to decide how the economy will treat your business. YOU get to decide if the public wants or needs your product. YOU get to make the sale.

The economy obviously won’t hold people back if they really feel as though they want or need any given product. If that were the case no one would have rushed out to purchase the latest iPod, iPhone, Blackberry, or even the newest version of Amazon’s Kindle reader.

Carve yourself a niche in the marketplace and make sure you’re visible. Your customers will not abandon you!

Sean

Sales Expert - Marketing Consultant – Motivational Speaker

Passion is one of the most important traits you can ever have.

You can know all there is to know about your products and services, you can have the gift of the gab and all that goes with it but if you don’t truly believe in what you sell then your prospects can smell it a mile away.

I believe that all prospects have a “belief antenna” that works at a subconscious level. And while you may look great and have a great pitch there’s something in your prospect’s mind that is not convinced about you.

It’s an invisible force.

My advice?

If you don’t believe in what you sell then get out. I really mean it.

Now I bet that you’re thinking “But of course I believe in what I sell?” Well, let me put your belief to the test. Imagine that your parents were in the market for what you sell (or if you’re selling machinery or  something that they would never be in the market for then just imagine they were in the market for it). Now, could you honestly sell what you sell to your mum and dad AT NO DISCOUNT, overcoming their objections 2 or 3 times and go home happy that they had a great deal?

Really be honest with yourself. If the answer is yes, then you believe in what you sell.

You spend far too much time at work so make sure you sell a product that you believe in!

Happy Selling

Sean

Sean McPheat

Natural Born Sellers

Tonight’s the night when ITV launches it’s “THE APPRENTICE” rival show called “NATURAL BORN SELLERS”

It should be great viewing as a number of sales people from around the country are “lifted and dropped” into a company environment to see how much money they can make selling their products and services.

I think there’s £100k for the winner too!

Please keep an eye out for my posts as I’ll be making some comments on the tactics used by the sales people.

Natural Born Sellers is on tonight at 9pm ITV1

Sean

Sean McPheat – The Leading Authority On How To Market And Sell To The Modern And Sophisticated Consumer Of Today