More than two thousand years ago, people were trading goods through the barter system. Then, someone came up with the idea of making everything easier by introducing coins and the barter system was long forgotten. From precious metals, coins evolved into banknotes, and the value of money was printed on paper. Right now, we live in the glorious era of plastic money, when people prefer to buy goods using their credit cards.
As an online business, you are likely to have stumbled across the issue of accepting payments in the digital marketplace. In order to sell your goods and services online, you need to offer your clients a way to pay for them online. Since you cannot swipe their credit card, and it’s unlikely that you will find it acceptable to get people to send you the cash in the post, it means that you need special payment solutions to help your online business to grow.
Online payment solutions come in all shapes and sizes. A great solution for small online businesses is to work with PayPal, a specialised online payment system that a large number of customers who shop online use, especially for small payments. Other solutions include virtual shopping cart providers (such as 1shoppingcart, World Pay and Sage Pay), micropayments (that can be done through mobile phones), and so on. For a small fee, you can enable such solutions on your website and increase your sales by offering your customers the option to pay in the quickest and most favoured way.
(Image by J S Creationzs at FreeDigitalPhotos.net)