Happy New Year!

Now that you’ve got the partying out of your system it’s time to focus on your goals for the New Year. You may or may not have met the goals you set for yourself last year, but every year brings with it a chance for a fresh start. Now is the time to reevaluate what you’ve done and make changes that will work not only for you but in our ever changing economy as well.

Here are a few things to keep in mind:

• Make sure your sales goals are realistic. There’s nothing worse than a lofty goal that isn’t realistically obtainable. The further you get from reaching it the more distracted you’ll become and the end result will be less than desirable.

• When in doubt, set a realistic goal that is a little higher than last year’s achievement but a little lower than what you really wish you could bring in. What we wish for is usually outrageous, anyway. Surpassing the sales you made last year is an excellent place to begin. Anything on top of that will be a bonus.

• Be prepared to keep track of your achievements daily. Have a spreadsheet or chart available so you can monitor how many calls, emails, and appointments you have on a daily basis. Tracking these numbers will enable you to spot trends and determine what methods are successful (and when they’re successful) and when they’re not. For example, you might have to make 100 phone calls to get 10 appointments and make 1 sale worth $10,000. If that’s the case, how many phone calls will you have to make in order to reach your $1,000,000 sales goal for the year? Looking at those numbers, is a $1,000,000 sales goal still realistic?

Go into the New Year with a renewed sense of focus and determination. With a solid plan and a positive mindset you’ll soon see your business flourish!

Happy Planning!

Sean

Sean McPheat – Marketing Consultant