Sales & Marketing Authority, Bestselling Author & Business Motivational Speaker

We’ve already established that article marketing is an incredibly powerful way to market your business and drive traffic to your website, but there are quite a few myths surrounding the negative implications of article marketing that I’d like to address.

Search Engine Violations

I’ve been asked several times about whether or not submitting the same article to multiple article directories will have a negative impact due to duplicate content concerns. The truth of the matter is that most of the article directories you use have pretty high page ranks, so even if the search engines pick up the article more than once they’ll assume it is your original work.

Real problems arise when you try to use PLR (private label) content which has been posted thousands of times all over the internet by multiple people, with no way of knowing who the original author was. Never publish PLR content to an article directory, if you’re using PLR content at all. If you do use it, make sure you completely rewrite it so that the work looks original and doesn’t get flagged as duplicate content.

Spamming

Another common question is whether or not posting multiple articles to multiple articles is considered spamming. The simple answer to this question is NO. You can submit as many articles as you want to as many directories as you want. Using article directories is a great way to build up your website’s popularity.

The only problem is that search engines will be very conscious of websites that go from zero to hundreds of backlinks in a very short period of time. To get started, submit a handful of articles to as many directories as you like. After that, however, slow down to one article per day and stick to a steady, consistent pace.

Republishing Blog Content

Finally, there are a number of concerned bloggers who fear that reposting work from their blogs to article directories will cause duplicate content problems. The truth of the matter is that if your article was posted on your blog or website first, your site won’t ever suffer.

If you want to use your articles on both your website and in an article directory, make sure you publish them on your website first. Wait a few days before using that same article in a directory and there will never be any question as to where your article was published first.

Article marketing is a brilliant strategy that has been proven to work wonders. Consistently market your articles for a few weeks and you’re guaranteed to see an increase in traffic to your website!

Happy Marketing!

Sean

Sean McPheat