Sales & Marketing Authority, Bestselling Author & Business Motivational Speaker

The Ins and Outs of Successful Article Marketing

By now you’ve probably heard of article marketing. Your research sources have probably recommended article marketing as an incredibly powerful free method for driving traffic back to your website. But what exactly IS article marketing?

Simply put, article marketing involves writing short but informational articles that will leave a reader dying for more information. You’ll place these articles on various article directory websites where they’ll be viewed by people interested in the subject you’ve written about. At the end of the article there will be a link to your personal website where the reader can find more information regarding the niche you were discussing in the article.

Writing articles for the web not only drives traffic back to your site, but also presents you to the public as an authority in your field of expertise. There are a number of things you should keep in mind as you write your articles in order to optimize your results. Here are a few:

• Choose a popular, heavily-searched keyword and incorporate it (naturally) into your writing. Doing so will increase the odds of your article popping up in search engine results.

• Write a captivating and creative title for your article. Make it eye-catching enough so that someone scanning a list of results will see your title and immediately be drawn to it.

• Offer tips and tricks, use bulleted lists, and write short paragraphs. The Internet is a fast-paced environment and no one wants to spend forever sifting through your article for valuable information.

Make your article easy to read.

• Use proper spelling, grammar, and punctuation. No one is going to take you seriously enough to click through to your website if your article looks like it was thrown together in 10 minutes.

• Offer more free information, a free e-book, or a discount coupon to anyone who visits your website using the link you placed in your article. Free stuff is always an excellent incentive.

Simply put, the success of your article marketing campaign rests solely on the quality of the articles you put out on the web. Quality articles packed with valuable information are more likely to attract attention than short fluff-filled articles that appear to do nothing but waste space. The information you share in your articles is a direct reflection of you and your business attitude.

Your readers will know right away if you are genuinely trying to help them. Show that you care and high-quality traffic will start rolling into your website sooner than you ever imagined.

Happy Article Marketing!

Sean

Sean McPheat – Marketing Consultant & Sales Expert