Branding Coca-Cola Style
Coca-Cola has been named as the world’s top brand for the 4th consecutive year!
They sure know how to create a marketing brand image. It’s estimated that the Coca-Cola brand is worth a staggering £40 billion! Gulp.
The top 10 list of the world’s leading brands were dominated with US companies with the likes IBM, Microsoft and McDonalds all present and correct.
Want to know how many UK firms were in the top 100?
Only 5!
HSBC was the top UK brand in at # 29 worth £10 billion.
Now it might take you a while to break into this list but there is no excuse for you NOT TO BE in the top 10 or 100 brands for your specific industry or area of specialism.
So what should you do to build a brand?
Well, if you look at Coca-Cola all of their advertising and marketing communicate common themes that of:
Sociability
Fun
“This is the one”
You also identify coke with the red and white colouring.
What distinguishes your brand? What are the common themes in your advertising and marketing?
One effective way to do this is to work out what your unique selling points are and then ask yourself:
“What does my company need to be in order to live this?”
Then, go one stage further and ask yourself:
“What key messages and image do we want to be associated with?”
Branding can be as complex or as simple as you make it. When all is said and done Branding is the process of creating a unique, positive and recognisable identity for your product or service.
Here’s that 2008 top ten list:
MOST VALUABLE GLOBAL BRANDS
Coca-Cola – $67.5bn (US)
Microsoft – $59.9bn (US)
IBM – $53.4bn (US)
General Electric – $50bn (US)
Intel – $35.6bn (US)
Nokia – $26.5bn (Finland)
Disney – $26.4bn (US)
McDonald’s – $26bn (US)
Toyota – $24.8bn (Japan)
Marlboro – $21.1bn (US)
Source: Interbrand
Happy Branding!
Sean McPheat
Sean McPheat left the corporate world when he was 30 and risked it all to “See if he could cut it as an entrepreneur”. He’s been a serial entrepreneur ever since! Sean now owns several online and offline businesses in addition to one of the most successful management and sales development organisations within the UK. Sean is a bestselling author and founder and MD of international training firm MTD Training. Sean has been referred to in the media as a thought leader within the sales, maketing and busines improvement industry, and has been featured on CNN International, the BBC, ITV, The Guardian and in big name magazines such as Arena Magazine, Marketing Weekly and Business Zone.
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