Coca-Cola has been named as the world’s top brand for the 4th consecutive year!
They sure know how to create a marketing brand image. It’s estimated that the Coca-Cola brand is worth a staggering £40 billion! Gulp.
The top 10 list of the world’s leading brands were dominated with US companies with the likes IBM, Microsoft and McDonalds all present and correct.
Want to know how many UK firms were in the top 100?
HSBC was the top UK brand in at # 29 worth £10 billion.
Now it might take you a while to break into this list but there is no excuse for you NOT TO BE in the top 10 or 100 brands for your specific industry or area of specialism.
So what should you do to build a brand?
Well, if you look at Coca-Cola all of their advertising and marketing communicate common themes that of:
“This is the one”
You also identify coke with the red and white colouring.
What distinguishes your brand? What are the common themes in your advertising and marketing?
One effective way to do this is to work out what your unique selling points are and then ask yourself:
“What does my company need to be in order to live this?”
Then, go one stage further and ask yourself:
“What key messages and image do we want to be associated with?”
Branding can be as complex or as simple as you make it. When all is said and done Branding is the process of creating a unique, positive and recognisable identity for your product or service.
Here’s that 2008 top ten list:
MOST VALUABLE GLOBAL BRANDS
Coca-Cola – $67.5bn (US)
Microsoft – $59.9bn (US)
IBM – $53.4bn (US)
General Electric – $50bn (US)
Intel – $35.6bn (US)
Nokia – $26.5bn (Finland)
Disney – $26.4bn (US)
McDonald’s – $26bn (US)
Toyota – $24.8bn (Japan)
Marlboro – $21.1bn (US)