Sales & Marketing Authority, Bestselling Author & Business Motivational Speaker

The last time I spoke to you about direct mail I shared a few tips on how you could make your direct mail marketing campaign more effective, but we didn’t really talk about why direct mail is so powerful. The world seems to be focused solely on the Internet so today I’d like to share a few reasons why direct mail is still a realistic marketing alternative.

5. Direct Mail Campaigns Are Measurable

It’s easy to set up a direct mail campaign, but even easier to test one. Instead of sending out a huge mailing you can instead send out a smaller mailing (400-600) cards and measure the number of responses you receive. You’ll immediately be able to calculate the percentage of response you can expect to receive from the larger mailing.

4. Direct Mail Campaigns Are Cost Effective

Direct mail campaigns aren’t as expensive as you might think, especially if you hire an experience direct mail company. They’ll be able to design and print your postcards, run a targeted mailing list, and pay for postage for less than you might pay for postage alone.

3. Direct Mail Postcards Have A Strong Impact

If your card is designed creatively it’ll have an impact for a very long time. I myself have saved and tacked up postcards that were funny or creative just because they were nice to look at. Not only am I receiving the benefit of a nicely designed card, but I’m keeping the company that sent me the card in sight at all times – something they’ll be happy about when and if I need their services.

2. Direct Mail Campaigns Arrive Quickly

It only takes a day or two for a postcard to make it from Point A to Point B. This makes it easy to time your mailings with special events without worrying about whether or not you’ve mailed your cards too early (so they’ll be forgotten) or too late (so that your prospects never have a chance).

1. Direct Mail Postcards Have Impact Readers Immediately

Think about it. Someone who receives a postcard in the mail will see it and read it immediately. They are exposed to your message from the moment they take their mail out of the box. Compare this to someone who might have to open an envelope and unfold a letter (IF they even open the envelope to start with) and you can see how you’d stand a better chance with a postcard.

Direct mail is a fun and fast alternative to other marketing methods and is something every salesperson should consider incorporating into his marketing campaign. The internet isn’t the only way to market your business. Be creative!

Sean

Sean McPheat

Telephone 0800 849 6732