Sales & Marketing Authority, Bestselling Author & Business Motivational Speaker

Tactics and Tips for Educational Based Marketing

If you hadn’t heard of educational based marketing before, you’re not alone. I’ve met hundreds of salespersons who had no idea there was a completely new side of marketing that they had yet to explore. Oddly enough, most of these people don’t realise that they’ve already experienced educational based marketing dozens of times. Every time you read a newspaper article, watch a paid advertisement, or attend a seminar you’re being exposed.

By now you’re wondering what methods of educational based marketing are available. There are certainly plenty to choose from, but I have a few favorites.

I love writing and sending regular newsletters. I usually accumulate tons of new information during my travels and use my articles as a way to share some of the things I’ve learned. I also answer general questions from clients and prospects, giving my readers some real life perspective. The newsletters go out via email to my subscribers, and I carry paper copies to give to those I meet at lectures and business events.

Develop a series of free educational materials. For example, someone who has picked up your newsletter might be encouraged to call your office to request additional information (perhaps a report or DVD). At that point, you’ll gather their contact information which you can later use to either send even more information or to eventually follow up with promotional materials.

Record a video or telephone call. People generally enjoy either visuals or things they can listen to while completing other tasks. Record an engaging video to post on the internet, or create a captivating phone recording that a working mother can listen to as she folds her laundry and watches her child. Make your educational materials convenient to your prospects.

Write a newspaper article. Write an informative article on a current hot topic and submit it to your local newspaper or trade magazine. Sharing information that is currently important to people, such as how to deal with rising fuel prices or the economy, will garner more attention than something that isn’t already a major focal point. Find an angle that makes it easy to relate your business to the topics at hand.

Always offer as much information as possible before you attempt to make a sale. Often, your prospects will see your contact information and visit your website to do some research on their own. In the end, you’ll spend more time answering calls asking for your services and less time trying to sell yourself!

Happy Marketing!

Sean

Sean McPheat

Marketing Consultant  - Internet Marketing Consultant  - Sales Expert