Sales & Marketing Authority, Bestselling Author & Business Motivational Speaker

10 Hot E-mail Marketing Tips

E-mail marketing can be incredibly profitable, but at the same time relatively tricky. Internet users get hundreds upon thousands of e-mails each day and yours will have to take its place in line. You will need to do everything possible in order to ensure that your e-mails stay out of the spam box and actually get read.

I’ve compiled a list of what I feel are the 10 most important things you need to consider when preparing the e-mails you’re going to send during your campaign….

1. Use an e-mail template. Most e-mail marketing programs will give you a myriad of colourful yet professional templates to choose from. If not, pick a text format and stick with it. Your readers will appreciate your uniformity.

2. Address your readers by name. Many software programs allow you to capture the first names of your subscribers. Use a template that automatically fills the first name into a greeting for a personalised feel.

3. Use proper punctuation. The quickest way to get your message deleted from my inbox is through the use of excessive punctuation or all capital letters. There is no reason to use either in a sentence. Ever.

4. Offer a signup bonus or incentive. Give your readers a reason to trust you and subscribe to your newsletter or e-mail list. Offer a free report, e-book, or discount to new subscribers.

5. Ask your readers to ask questions. If you readers are asking questions, you will always have content for your next newsletter, and it will always be educational materials that your subscribers want to see. This ties in well with the concept of educational based marketing.

6. Set a sending schedule and stick to it. You need to commit to a schedule, whether you choose to send your e-mails once a month, day, or week. Do not send e-mails less frequently than once per month or they’ll be ineffective.

7. Make it easy for your readers to unsubscribe. Seriously. If a reader no longer wants to receive your e-mails, make sure the unsubscribe button is easy to find and use. It’s better to let him go than have him submit your e-mail to a spam filter or tell all of his friends how unprofessional you are.

8. Respect holidays. Holidays are for friends, family, and celebration. You aren’t going to make a sale on a major holiday and if your e-mail arrives on a holiday it will likely get mixed up in a jumbled backlog that won’t be addressed until after the holiday, if at all. Take the day off and wait for the holiday to pass.

9. Read your spam e-mails and learn from them. If the e-mail you are getting ready to send looks like something you’d throw into your own spam box, do not send it.

10. Avoid overly aggressive sales promotions in your newsletters. Your readers expect quality writing and educational information. Give them what they’re looking for and the sales will follow on their own.

These are just a handful of tips you can use as a guide to get started. Carefully planning your e-mails will result in more readers and better click-through rates as your subscribers start visiting your website and cross-referencing information.

Happy Email Marketing!

Sean

Sean

Internet Marketing Consultant

“The Leading Authority On How To Market And Sell To The Sophisticated And Sales Savvy Buyer Of Today”