Sales & Marketing Authority, Bestselling Author & Business Motivational Speaker

You’re probably wondering what I mean by  co-registration. Co-registration may seem like a fancy word, but it’s really a simple concept that allows visitors to your website to sign up for more than one service at a time.

Have you ever noticed that many websites include a list of questions and check boxes at the end of their online signup forms? You have to check a box next to any number of newsletters or ebooks you’d like to receive in addition to the one that brought you to the page to begin with. In some cases, a tricky marketer may change the wording to say that you need to check off the box if you do NOT want to subscribe to additional newsletters. In many cases these services aren’t necessarily owned by the same company you signed up with at the start. Many webmasters use co-registration as a method for promoting the products of marketers who are participating in joint ventures.

You should treat co-registration requests the same way you would treat a request for a joint venture. If a webmaster asks you to include registration form for his newsletter on your landing page you’ll want to research the product he is offering and determine whether or not it’s something you’re comfortable promoting. The same applies if you’re asking someone else to include registration information for your products on their page.

It’s important to make sure the opt-in process is as simple as possible when using co-registration tactics. A web user registering for one service won’t appreciate opening his email inbox to find a flood of “click here to confirm your subscription” messages. It’s best to avoid double opt-in features when using this type of marketing technique. Never make your clients jump through hoops to get the information, whether it’s an ebook or newsletter, that you’ve promised. This only frustrates new readers and causes them to immediately ditch your subscription.

There are a number of automated co-registration services available online, just as there are a number of services for standard list-building. You’ll need to look around, compare the benefits, and make a decision as to which is right for your business based on your individual niche and needs.

Co-registration seems to be growing into an increasingly popular marketing method and it’s definitely one you should consider adding to your arsenal. Working together with a partner to advertise each other’s products will increase the rate with which your email subscriber lists grow – guaranteed!

Has anyone participated in a co-registration venture before? If so, please let me know how you felt about the results!

Sean

Sean McPheat