Sales & Marketing Authority, Bestselling Author & Business Motivational Speaker

List Building Tips

Now that you’ve settled on an e-mail marketing strategy and understand the concept of list building, you need to get out there and start actually drumming up names for your list. Instead of boring you with a list of things that I found personally profitable, I asked a few friends to share their favorite list building tips. Here’s what we came up with:

Article Marketing topped everyone’s list. I know we’ve mentioned it before, but I cannot stress the importance of article marketing enough. It’s easy to write an article or have someone write one for you, and it’s even easier to post it on the web for others to see. Everyone who clicks on the link in your article will do so because he or she is already interested in what you have to say, giving your list credibility and potential.

Submit to ezines or other online magazines and newsletters. Take advantage of the fact that someone else has already built a successful e-mail list. Publishing an article in an ezine related to your field will automatically expose you to thousands of interested parties you may not have reached otherwise. You won’t have their e-mail addresses unless they click your link, but you’ve gained a ton of exposure.

Blogging is an excellent way of establishing yourself as an authority within your field of expertise. Publishing informational articles on your blog will keep people interested in what you have to say, while encouraging them to sign up for free additional information when you make it available. These people may join your newsletter list or simply subscribe to your RSS feed. Either way, they’ll be hooked on whatever you have to say.

Give away a free report or e-book. It’s not difficult to find or write an e-book to use in your list building campaign. You’ll give away a valuable product in exchange for contact information. Your readers will know that they’re signing up for an e-mail list, and they’ll be so happy with the free information you provide up front they won’t be able to wait for your next publication.

Offer discounts to visitors who opt into your e-mail list and offer subscriber-only incentives on a regular basis. No one will turn down a discount on something they really want, and people don’t like to feel as though they’re missing out on something. Some people will join to get your coupons “just in case,” and many will find themselves pleasantly surprised by the information you have to share.

It is important to monitor each method to determine which is working and which is not. You should be able to easily tweak or remove any method that isn’t giving you the results you expected. Remember, list building takes time. Don’t give up after a few days or even weeks. The process can take months, but will eventually yield the results you desire!

Happy Marketing!

Sean

Sean McPheat

Marketing Consultant - Internet Marketing Consultant - Sales Expert