Lots of marketers, both online and off, utilize the internet to attract the attention of potential customers and build email lists. List building may seem like a trivial task but, in the end, it can be incredibly beneficial. Here are a few reasons why.

• If Google, or any other search engine, changes it algorithisms, you may end up with a site that is no longer ranked as highly as it once was. You won’t get as much random web traffic, either. If you build a quality list you won’t have to worry about your ranking because you can contact those who are interested in your services directly.
• Lists help you to build long term relationships with your customers. A lot of people making purchases on the web do not purchase right away. The browse and shop for a while first. If you keep contact via email you’ll be at the forefront of their minds when it is time to make a purchase.
• Lists are profitable. Say you have a strong following of people who really trust what you say and do. If you launch a new product they’ll be the first to buy it, giving you almost instant sales and profits.
• You can use your list to make a bit of residual income as well. Offer a few advertising spots in your newsletters. You’ll be forming a sort of partnership with your advertisers and the money they pay can help to offset the costs of your web hosting, newsletter creation, etc.
• You can increase sales but offering special promotions to those who are subscribed to your list – like discounts or free gifts. Make sure your website details the  benefits of subscribing so that others are inspired to give you their email addresses as well.

There is quite a bit you can do with a strong list if you’re a good marketer. The trick is to build your list – and your brand – first. Good luck!

Sean

Sales Expert - Marketing Consultant – Motivational Speaker