Here are 5 marketing mistakes that I see a lot of businesses make.

1. They rely on one marketing method

Too many businesses focus on one marketing method instead of having a mix of different ways to bring in prospects. Sure, you will have a dominant method that brings in most of your revenue but make sure you get clients from other marketing avenues too or you become exposed to market conditions and variables that are sometimes out of your control.

2. You work in your business all of the time and not on your business

Make sure that you take a step back and work on your business. It’s strategy and planning needs to be well thought through. If you have to work “in” your business as an employee that’s understandable because of it’s size but make sure you set aside some time for you to work on your business too.

3. You don’t have an internet marketing strategy in place

Whether you own a bricks and mortar store or not you still need to think about an internet presence and using it for all of your branding and on your marketing literature.

Think about how your prospects will find you in the future and make sure they can find you online!

4. Not measuring your marketing efforts

You need to be able to measure and track each of your marketing campaigns and how successful each one is. You need to test your campaigns and refine them until you work out what works and what doesn’t

5. You don’t have a marketing strategy in place for your existing clients

Many small businesses focus all of their marketing efforts on getting new business but you should never neglect marketing to your existing clients. There is a potential goldmine in your current client base so don’t ignore them – you’ve done the hard work in getting them to be your clients now keep them and make sure you earn from them.

Avoid these marketing mistakes like the plague!

Happy marketing

Sean

Sean McPheat
The LEADING AUTHORITY on how to market and sell to the sophisticated and sales savvy buyer of today