Sales & Marketing Authority, Bestselling Author & Business Motivational Speaker

I think by now you’ve gotten the point when it comes to the traits good marketers must have in order to become successful. Even still, today I’d like to go into detail on one last point.

Communication.

Simply put, any good and effective marketer is going to be an excellent communicator – and I mean in all aspects of communication.

Verbal communication is essential when building relationships with clients and prospects. The better you are at painting a verbal picture of your products and services and how you are better than the competition the better your odds of earning trust and business.

Written communication skills are essential as well. Your written communication skills will determine your ability to convey ideas via email, especially when it comes to important contract points. They’ll also determine your ability to create sound marketing pieces – like print advertisements or website copy.

Do you have the next big catch-phrase up your sleeve? Are you ready to write the next big marketing campaign?

Take, for example, the 1991 Chevrolet campaign marketing their line of trucks. Researchers knew that the truck was  of the most dependable on the market but they also knew that the general public didn’t see the truck in the same light. They knew they needed to launch a campaign that would market the truck in a positive light. They took Bob Seger’s hit song, “Like a Rock” and coupled it with a series of images of the truck in captivating backgrounds and before they knew it the truck was gaining signifant recognition.

And, to prove how effective the campain was, the “Like a Rock” ads still play, with variations, today. When people hear “Like a Rock” they think of Chevy – even if they’re not watching a commercial.

Now that’s communciation.

Do you have what it takes?

Sean

Sean McPheat

Marketing Consultant – Motivational Speaker – Sales Expert