Effective Marketers want to Grow
Today we’re continuing down our list of traits effective marketers have and I’d like to point out something very simplistic. Effective marketers, simply put, have an unwanning desire to grow.
They want to grow their businesses. They don’t want to sell just enough to take home a certain paycheck. They aren’t satisfied with a stagnant business, even if it is profitable. They want to continuously ebb, flow, and expand.
What type of growth are effective marketers looking for? There are two kinds, and you know what they are. The first is growth from the aquisition of new customers. The second is growth from the expansion of current customers – selling them new products (or more of what they currently buy).
Most companies gain the majority of their growth from finding and obtaining new customers. Selling to current customers, while it does aid the bottom line, is really a form of retention – letting your clients know you are on the ball and can serve their ever changing needs. Letting them know not only about new products, but about new ways to use the ones they already have, will keep them happy and content for years to come.
How do you feel about your business today? Are you looking to grow or have you hit a plateau? If you’ve hit a plateau, what are you going to do to move past it?
Sean
Sean McPheat
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