Sales & Marketing Authority, Bestselling Author & Business Motivational Speaker

When it comes to marketing your product you’ll find you have a number of different things to keep in mind. The art of marketing can be complex and, at times, overwhelming but if you make a strong plan before you get started you’ll find everything to be a bit easier to handle.

In order to do so you’ll need to familiarise yourself with the 6 P’s of marketing. If you follow this checklist and formulate a response to each item on the list you’ll be well on your way to developing a very strong marketing plan.

So what are the 6 P’s?

• Product – Identify exactly what product you are focusing on during this campaign.
• Price – Identify your price and determine whether or not it is competitive.
• Promotion – What forms of promotion will you use to spread the word about this product? Will you use the internet, print ads, word of mouth, radio, television?
• Place – Where will you target the sale of your product? What geographic area will you be in when you manufacture the product and in what geographic area will you want to sell your product?
• Processes – You’ll need to make sure you have defined processes in place for manufacturing, marketing, sales, and sales fulfillment. Each part of the process should be planned before you launch your campaign.
• And the final P is People. Who is going to be involved? What people will you employ? What are their roles etc

Focus on the 6 P’s and you’ll end up with a stellar marketing plan. The answers to these questions will not only help you identify who you are selling to but what your other unique selling points are as well. Good luck!