Video Marketing Turns Cold Leads Hot!
Are you experiencing the massive benefits of using video in your marketing campaign strategy? If you haven’t, it is time to stop being shy and get in front of that camera!! Video marketing has many benefits. One of those benefits is quickly turning your cold and warm leads into buying customers. How can you start using video marketing today to see those massive results as soon as possible? What are some of the benefits of video marketing? Here are 3 things that video marketing can start doing for you today.
Trust Factor
We all know that customers do business with people they know, like and trust. Short videos will transform your business from just a name into a personality. Customers want to see your face. They want to know what you stand for and they want to know how you can fix their problems. A great way to start the ball rolling is by shooting short videos that run around three minutes long.
Video marketing can easily be integrated with your other marketing campaigns. Are you using email marketing to contact your list of cold leads? Embedding a short video into that email, or directing the lead to your YouTube Channel is a great way of breaking the ice. Send them a short video and be sure to follow up with a phone call or an in-person meeting.
Videos can also be incorporated into your social media marketing efforts. They are versatile and flexible enough to be used across the board for maximum exposure and optimal results. Once your potential customers realize that you are the authority in your niche market, they will be coming back for more.
SEO
Videos can be optimised to increase your visibility. By using the correct key words and labeling your video, you will make it easy for those that are outside of your target demographic to find you. Keep your tags and keywords simple and extremely specific. The more videos you upload and properly tag will result in a boost to your ranking.
Sharability & Visibility
Most people have an extremely short attention span. They want answers to their questions and they want them five minutes ago. Videos allow for you to answer specific questions that pertain to your average customers problems. Your customer will be thankful that they are able to spend only three minutes watching a quick video as opposed to spending five minutes to read a blog or article.
Keep your videos short and to the point and focus on one topic at a time. Videos can be shared easily via social networking platforms such as Facebook and Twitter. They can also be sent quickly via email. Videos are innately ‘sharable’. This allows your message and your business to be seen by more people than the amount of customers who would take the time to find your blog and read about you.
Happy Marketing!
Sean
(Image by Ukberri.net)
Sean McPheat
Sean McPheat left the corporate world when he was 30 and risked it all to “See if he could cut it as an entrepreneur”. He’s been a serial entrepreneur ever since! Sean now owns several online and offline businesses in addition to one of the most successful management and sales development organisations within the UK. Sean is a bestselling author and founder and MD of international training firm MTD Training. Sean has been referred to in the media as a thought leader within the sales, maketing and busines improvement industry, and has been featured on CNN International, the BBC, ITV, The Guardian and in big name magazines such as Arena Magazine, Marketing Weekly and Business Zone.
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