Just reading in the news that Disney is in the process of buying Marvel Entertainment that owns the rights to Spider-Man, The Hulk, Fantastic Four and a further 5,000 markatable characters!

Good ole Spidey will soon be rubbing shoulders with Mickey and Mini!

The price?

£2.5 billion ($4 billion)

And in my opinion it’s a snip at that price!

Having just come back from a magical time in Disneyworld Florida, I came to see at close quarters the money making machine that is Disney.

Just think of all of the additional super-hero films they can now produce on he back of this deal?

Just think of the merchandise for every film?

DVD’s, audios, books, key rings…

The theme rides and their merchandise!

I could go on and on and on.

If you look closely at Disney’s marketing model, they create a front end product i.e “the film” and then build everything on the back end. The film is a showpiece and then they make their millions (or billions!) on everything else.

It’s a great business model and one that you should look into for your business.

Sean

Sean McPheat

Sales Expert & Marketing Consultant