How to Network – The Right Way

Online and offline networking are two completely different animals. When you’re on the internet, you can network with anyone you can find no matter where they are in the world. You don’t have to look great, or even feel great, to post messages on forums and blogs.

The offline world, however, is more judgmental. You should always put your best foot forward when attempting to network in public, and since you never know who you may meet, you should be prepared to network every single time you leave the house. You will, of course, need to be social while networking. You can’t run out from place to place, leave your business cards behind, and never look back. You’ll find that offline networking is easier if you actually spend time building relationships with the people you want to work with.

There are dozens of things you can do offline to spread the word about your business. Here are a few of the things that I found worked best for me when I was getting started.

Join a networking group. There are networking groups all over the country. Simply do a quick Google search and you’ll find groups, clubs, and organisations dedicated to bringing business people together in one place. Meetings may be weekly or monthly, but I guarantee you’ll meet at least one or two people who are genuinely interested in what you have to say.

Find a local charity or volunteer group and participate. Volunteerism is essential to society, and there are hundreds of organisations begging for more volunteers on a regular basis. Volunteering is a great way to meet people you might not have otherwise come across – and you’ll have a chance to give back to the community at the same time!

Be a loyal customer. You probably go to the same shop at the same time every morning on the way to work for a cup of coffee or tea. Perhaps you regularly visit the same sandwich shop during your break. If you are loyal to business establishments, they will be loyal to you. You’ll get to know the other patrons, the employees, and even the owners. If someone needs your services, they will be more likely to think of you first.

Take a class. It doesn’t matter when or where. If you have a hobby, find a group or class. You’ll get to meet new people and interact with them while relaxing and doing something you really enjoy.

Networking doesn’t mean introducing yourself, handing over a business card, and walking away. Networking means caring not only about what you have to say, but about what others have to say as well. I’ve seen many business cards pitched into trash bins after unsuspecting souls were forced to take them from a forceful new entrepreneur. I can tell you from experience – make friends with your network, and it will work for you!

Happy Networking!

Sean

Sean McPheat

Marketing Consultant - Internet Marketing Consultant - Sales Expert