Sales & Marketing Authority, Bestselling Author & Business Motivational Speaker

Pay per click advertising is one of the most popular ways to reach your market on the web, but if done improperly you could end up wasting your time and (more importantly) your money with little result. Before you launch your first pay per click campaign take the following tips into consideration:

Choose Targeted Keywords

Choose keywords that are as specific to your product or service as possible. The more specific you are, the more likely the person clicking through to your website (and causing you to pay for that click) will be interested in what you have to offer. Put yourself in your client’s shoes. If you were looking for a product similar to yours what keywords would you be using to conduct your search?

Utilize Keyword Tools

Most pay per click companies have a free keyword search tool that will help you to find out keywords similar to those you are considering. They may be just as popular or a little less but will offer you some viable alternatives. Not everyone uses the same words to search for products, so variety is important.

Make a Budget and Stick to It

This is perhaps the most important aspect to a successful pay per click campaign and it has two main parts. First, don’t bid more per click than your keyword is actually worth. If your keyword is too competitive you’ll end up spending more money than you had budgeted and severely limit the impact of your campaign. Second, those who are competitive should avoid getting into nasty bidding wars with the competition. It’s just not worth the price you’ll end up paying just to show someone else up. Choose a maximum bid price and stick to it.

Write Product Specific Advertisements

Individuals searching the web are searching for products. They are not searching for specific stores or people. Make sure your advertisement focuses on a product or service and then directs a client to your website. If you sell widgets, write an add that advertises your “discount widgets.” Don’t write an ad that talks about “Bob’s Discount Shop.”

Take Advantage of Typographical Errors

People conducting web searches often misspell the words they mean to enter, but they still get search engine results. Find out what words are commonly used when searching for your product and then find out if that word is commonly misspelled. If so, include the misspelled word on your list of targeted keywords. I guarantee you’ll attract some new traffic by doing so.

Pay per clidk advertising can be both fun and challenging. Make sure you take the time to research your market before launching your campaign. Doing so will help you to avoid wasting your hard earned cash!

Sean

Sean McPheat

Marketing Consultant - Internet Marketing Consultant - Sales Expert