Sales & Marketing Authority, Bestselling Author & Business Motivational Speaker

While it may seem insane to use offline marketing methods in today’s online world, I’ll maintain now and forever that postcard marketing is one of the most effective offline tools you can include in your marketing toolbox. Not only is postcard marketing incredibly affordable, but it allows you to reach a wide audience without drawing unwanted attention (such as that from your competitors). Here are a few other reasons why postcard marketing is so powerful:

• Tracking the results of a postcard marketing campaign is very easy. If you include a coupon or special offer, those who visit your office or store will have to give you the card. Those using the coupon to get a discount online may have to use a special code that was only on the postcard. You’ll be able to quickly and easily measure the response rate you received from your postcard mailing alone.

• It’s easy to test postcard mailings by sending them to a small test group before doing a mass mailing. There are not many advertising methods in which you can run a small test without losing a lot of money. After you run your test you can either make changes or move forward as planned.

• Postcards make it easy to deliver your message to your readers at first glance. They won’t have to open a newspaper or tear open an envelope to see your message. As soon as they take the postcard out of the mailbox they’ll be faced with your message and, hopefully, take action.

• Postcards give businesses a unique branding opportunity. Those who send regular postcard mailings usually build up a relatively good reputation in a short period of time, especially if they’re offering products or information that their audiences really need.

Postcards are convenient, easy to carry, and easy to keep track of. Combine these reasons with the cost effectiveness of a postcard mailing and you’ll quickly begin to see how easy it is to obtain results. Have you ever tried a postcard mailing? If not, I dare you to set one up this quarter. You’ll be amazed at the positive response you receive!

Sean

Sean McPheat

Marketing Consultant - Internet Marketing Consultant - Sales Expert