We’ve spoken in the past about Search Engine Optimization (SEO) and how using proper SEO techniques can really boost your web presence. Today I want to leave you with a few more tips to incorporate into your online marketing plan.

• When creating your sales website, try to avoid using Java script to create drop down menus or image links. If you do decide to use Java, make sure you put text links on the page in another area so that the search engines can find and follow them.
• There is a saying in the SEO industry – “Content is King.” The better the content on your website, the better your traffic will get. People are looking for good, quality content on a regular basis. Make sure what you’re dishing out is informative and helpful. People will begin to trust you, refer others to you, and revisit your site.
• When searching for keywords to use on your site, don’t forget to use not only single words but entire phrases as well.
• When building backlinks, remember that quality is always better than quantity. If a site with bad rankings or bad content links back to you, the search engines will not hold that link in high regard. A link from a site with lots of traffic, in a similar niche, on the other hand, will do you more good.
• Avoid keyword stuffing. Yes, keywords are what will get your site found, but if you use a keyword a zillion times within your content it will look unnatural and trashy – and, of course, people will notice and stop reading.

Keep the above in mind as you work to build your next sales page or website. SEO is huge – and if you follow the rules you’ll find your site flowing with free traffic on a regular basis.

Sean

Sean McPheat

Marketing Consultant - Internet Marketing Consultant - Sales Expert