Sales & Marketing Authority, Bestselling Author & Business Motivational Speaker

Search Engine Optimisation Tips

Search Engine Optimisation (SEO) is commonly referred to as an art in, and of itself. It’s simply not possible to create a website, submit it to a series of search engines, and then sit back and wait for the traffic to come rolling in. A good webmaster will form a clear plan of action for making sure that his website earns the highest page rankings possible which, combined with a few other marketing strategies, will ensure him as much web traffic as possible.

We’ve already discussed a few of the things you can do to help with the search engine optimisation of your site. Today I’d like to share a few more tips that, when incorporated, should help a great deal when it comes to increasing your page ranking.

Don’t neglect your website’s TITLE tag. The TITLE tag is something that not many of us think of when creating a website or blog. The little blue box at the top of the screen appears to be more a part of the search engine browser than as a part of our website, but it is incredibly important to have a title in the box that draws the attention of the search engines. Try to be creative and devise a different title for every page of your website – and don’t forget to incorporate your keywords into the titles, too!

Avoid flash images and frames. If you don’t know what I’m talking about, that’s ok. If you do know how to add flash images and frames to your website, I highly recommend avoiding this. These types of coding are new and most search engines do not know how to read them. The search engines won’t understand the tags they find and this can ultimately end up with your page not being indexed at all.

Find a good website submission program. Some search engines will automatically seek out and index your website pages while others will take longer because they require actual human review. In some cases, your website will be declined the first time around, but it is more likely than not that it will be accepted and indexed the second time around. Some search engines require waiting periods for new sites to become indexed, so be sure to plan ahead if you’re working on a project that needs to be successfully optimised by a certain time of year.

Regularly maintain your website. If you have HTML errors on your pages, and a search engine should happen to come across one while indexing, it is possible for your website to be removed from the search engine index. If that happens, you’ll have to wait for their next web crawl to be re-indexed and there is no way of knowing when that will be. Regularly check your website for errors within the pages to avoid problems with the search engines.

While some of these tips may sound complicated, it really only takes a little bit of experimentation, trial, and error to get a firm grasp on what needs to be done. I regularly incorporate each of these into my projects and find that they do quite a bit to increase traffic. Good luck!

Happy Marketing!

Sean

Sean McPheat

Marketing Consultant - Internet Marketing Consultant - Sales Expert