Sales & Marketing Authority, Bestselling Author & Business Motivational Speaker

SEO Marketing Tools You NEED to Have

We’ve already gone over some tools you can use to market your website, but we haven’t really focused on tools that will help you specifically with Search Engine Optimisation. Effective SEO is crucial to the success of your website, so it is incredibly important for you to experiment with a few tools specific to SEO marketing as well.

One tool I find incredibly important to have is a good backlink anchor text analyzer. Backlinks are wonderful, and search engines love looking to see them, but if the anchor text used to create the link is terrible no one is ever going to see your website. You don’t have to use the name of your website when you create anchor text. Your website may be “XYZ Blog Network” but the anchor text used with your backlinks might be “Get Paid to Blog.” The idea of getting paid to blog will attract more visitors than the name of your network alone.

Another incredible tool is a domain stats tool. There are quite a few available and you will use this tool to track the statistics of other websites within your niche. The best way to become as successful, or more successful, than the competition is to know everything you can about the sites you are competing with. A good domain stats tool will tell you a website’s web ranking on certain search engines, the number of backlinks the page has, and the age of the domain, amongst other things. These are all useful statistics that you can use when planning your marketing strategy.

The online broken link checker found at www.dead-links.com will search your website for bad or invalid links. It’s great to exchange links with other websites, and even more important to include internal links within your website, but if those links end up broken your page rank may suffer. This service, and others similar to it, will enable you to catch and remove broken links before the search engines find them.

Another great tool you absolutely need to have is Copyscape. Copyscape is an online service that allows you to check for duplicate copies of your web content on other websites. If someone steals your web content, you’ll need to know. Duplicate content is frowned upon by most search engines. Copyscape has both a limited free service and a paid premium account. You can either enter your website address to search for duplications or cut and paste specific text to check for plagiarism and duplication.

The tools I’ve shared today are great for making sure your hard SEO work and marketing efforts are not wasted. Simply checking your website for errors, avoiding plagiarism, and knowing more about your competition will help you to boost your page rank and search engine results in no time.

What other SEO marketing tools can you simply not live without?

Happy Marketing!

Sean

Sean McPheat

Marketing Consultant - Internet Marketing Consultant - Sales Expert