Sales & Marketing Authority, Bestselling Author & Business Motivational Speaker

Should You Play the SEO Game?

Search Engine Optimisation (SEO) plays a vital role in the success of any website. The more SEO tactics you use when creating your site, the better your chances of experiencing higher levels of traffic generated from the search engines themselves. Devising a good SEO strategy can take quite a bit of work, but is it really necessary?

I’ve found that while SEO is important for some projects, it may not be as important or effective for everything you work on. Before you embark on your SEO journey, ask yourself the following questions:

1. Is my project short-term or long-term?

2. Am I creating a simple one-page website with sales copy or am I creating a multi-page website that I am     going to update on a regular basis.  

3. How much time do I have to put into this project daily?

These are questions you should ask yourself before beginning any project. The reason is simple. If you don’t have enough time to put into devising an SEO strategy and marketing your website, you really need to reconsider whether or not you want to put up a website at all. Consider whether or not you honestly believe your venture will be successful.

There are hundreds of Internet marketers who love throwing up one-page sales sites and then promoting them until they can’t promote them anymore. They’ve found a popular niche that may not be hot for a very long time, so they want to get as much out of the product they’re trying to sell as they can. If you’re in this type of situation, SEO may not be top priority. You should certainly consider SEO techniques as you create your sales copy, but issues such as backlinks and search engine traffic may not be as important to you. In your case, a pay per click advertising campaign is going to drive traffic to your website quickly and help you to make sales.

On the other hand, you may be launching a long-term project. Perhaps you’re starting an informational website or blog into which you will later weave some money-making campaigns or products. Long term traffic goals are important, so SEO tactics should be carefully considered every step of the way so that you are constantly building up your traffic volume with both repeat and new visitors daily.

While it’s not always necessary to play the SEO game, it’s always important to keep SEO techniques in mind. You may not have a long-term vision for your website, but even a little bit of search engine traffic will help boost your popularity.

Happy Marketing!

Sean

Sean McPheat

Marketing Consultant - Internet Marketing Consultant - Sales Expert