Sales & Marketing Consultant, Bestselling Author & Business Motivational Speaker

SMS, or short message service, is simply another way of saying texting.  You may have heard many people recommending a text marketing campaign, and it is a great idea to carry out such a campaign.  A texting promotion has some great benefits.  It is able to reach a large audience of existing clients with little effort on the part of the business.  A text can advertise sales, start a conversation and translate to more sales.

Bulk messaging is able to give businesses the ability to capitalise on global opportunities.  There are over 5 billion mobile subscribers world wide and texting has a 90% read rate versus the less than 5% gained through e-mail marketing.  Text messaging can generate a response rate of up to 35%, which is higher than almost any other marketing tool.

If you need more reasons to consider adding a texting marketing plan here are the top 3:

Flexibility

Texting can be used to reconnect with old customers, build loyalty programs or advertise sales.  These initiatives can generate money for your business by exploiting three areas necessary to build lasting customer relationships.

Communication

Any marketing initiative that allows a customer to communicate directly with a company helps build a relationship.  It drives customer engagement by encouraging customers to converse with the company and express their concerns or needs.  Clear communication is vital to creating an active customer base that demonstrates brand loyalty.

Demographics

Collecting customer information is always a great idea as it allows marketers to create campaigns for specific demographics.  Anytime a campaign can be personalised for the end user it has a much higher rate of return.  Texting can be used to deliver messages when they are extremely relevant, and prevents customers from dealing with stale information.  Texting opt out rates are much lower than other forms of communication, and choosing to add a text marketing plan can increase responses to sales dramatically.

Keeping customers engaged is the most important factor in creating new purchase opportunities.  A customer that doesn’t know about new products is unlikely to stop by and visit your store.   Make sure that clients are always aware of what your company is offering by using a multi-part marketing campaign that includes text offerings.  With no other marketing strategy do you see the same kind of immediate results.

Happy marketing!

Sean

Sean McPheat

Marketing Consultant – Sales Expert - Motivational Speaker