Sales & Marketing Authority, Bestselling Author & Business Motivational Speaker

As you plan your television advertising campaign you may find yourself in an interesting situation. At some point you’ll have to decide whether or not you’re going to advertise on a general television broadcast station or a niche station. The results of either method stand to be astounding, but if you don’t choose properly you may not get the results you’re hoping for.

Let’s say you have a product that the general public may need to use. It sounds silly, but we’ll use toothpaste as an example. Everyone needs to brush his or her teeth. There’s no special interest group for toothpaste and the average person buys toothpaste regularly. In this scenario, you’ll reach a wider (interested) audience by advertising on a regular public access television station.

On the other hand, you may work for a company that manufacturers reels for fishing rods. The odds of you reaching your target audience by advertising on a general station are pretty slim. In this case you might achieve better success if you advertise on a niche station – such as a sport station or one dedicated to fishing. Not sure a station exists that might meet your niche needs? Look around. All of the digital and satellite stations in existence today give advertisers options they’d never dreamed of before.

The audience you reach by advertising on a niche station is going to be smaller than if you had advertised on a more popular one, but it’s going to be targeted and perhaps offer you a better turnover. If you’re not sure about your campaign, you might even start with the targeted niche station as your “test” and then move to the larger audience later on.

Everyone spends at least a little bit of time in front of the television. WIth a little creativity, you’ll have no problem figuring out what stations are best to advertise on – and at what times!

Sean

Sales Expert - Marketing Consultant – Motivational Speaker