Sales & Marketing Authority, Bestselling Author & Business Motivational Speaker

How to Write Sales Copy

Sales copy, whether long or short, only serves one purpose. The words you write must convince your reader to purchase your product or take the course of action you describe. There are a few things you need to do in order to make sure your sales copy is as effective as possible.

Create a list of popular keywords relating to your niche product. There are dozens of keyword tracking and research tools available on the internet. This, to me, was one of the most entertaining parts of the copy writing process. I got to create a list of words that I could incorporate into my copy, and sometimes found ideas for other articles, products, or projects in the process.

Write an incredible headline. The headline is the first thing your readers are going to see when they visit your site. If your headline is boring or uninviting, I guarantee your visitors will leave without reading another word. Your headline needs to grab the attention of your reader and reel him in.

Appeal to the emotions of your readers. Your words need to express the way you really feel about the product. The people reading your copy will not be able to see your face or watch you waving your arms as you explain how much they need what you have to offer. You have to convince them, with words, that convince them they can’t live without your product.

Use proper formatting, spelling, and grammar. Failure to do so will result in lost sales. I used to read a blog where the writer had terrible typing skills. He had valuable information to share, but after a while it became clear that he did not care about the way he presented himself, making it difficult to take him seriously. Check your work, and then check it again.

Find current product users and ask for testimonials. People tend to believe that a product is more valuable if they have proof that someone else has used it and benefited from it first. Ask a few previous clients for a short testimonial and include it in your web copy with a photo of your happy customer.

Use graphics carefully. The use of graphics is incredibly important, but only if done correctly. I cringe when I see flashing images at the top of a website screen – there is no reason to use a flash image, so avoid them at all costs. Instead, include tasteful photographs featuring your product, your clients, and the results they’ve achieved. If appropriate to your situation, before and after pictures can be another great way of proving your product works.

Provide real contact information. Internet users tend to shy away from purchasing products from businesses that do not have a valid email address or phone number listed on the sales or corporate website. A lack of contact information raises a red flag and leads potential buyers to wonder whether or not you are going to take their money and run!

There are, of course, dozens of other things you can do to enhance the effectiveness of your sales copy, but these are some of the most important and will provide you with a great base to start with.  Let me know how your first attempt at writing sales copy pans out!

Happy Selling!

Sean

Sean McPheat

Marketing Consultant - Internet Marketing Consultant - Sales Expert