This video from Amercian Psycho really makes me laugh as a team of execs try to impress one another with their business cards!

It does have a couple of hidden truths though!

Some of the sales people I come across dress to impress their fellow sales colleagues or the girl on reception rather than dressing to impress their client. If your client is quiet and reserved and you go in with a loud tie and power dressed to the hilt you may find it difficult to connect with them. It may impress the boys in the office but not this sales savvy buyer!

Same goes with your business card too! LOL

So dress to impress your client and not anyone else (and that inclues you too!)

Happy Selling!

Sean

Sean McPheat

Marketing and Internet Marketing Consultant

I’ve just got back from a 2 week vacation in Disney World, Florida and we had a blast! 

And there were so many marketing and sales lessons to be had that I could write about 50 blogs on them. 

But the overall lesson that I’d like to bring to your attention was how they made me feel as a customer. 

I stand corrected, because they didn’t make me feel like a customer at all. They made me feel like a friend and that we were the only people in the resort. 

And that’s the lesson… 

Whatever you do, whether it’s your sales process, your customer service, no matter what it is, it should be geared around your client.

 As consumers we all want and more importantly have a deep down desire to feel special and important. And we ultimately rate our experiences on the feeling that it gives us and in turn that creates an emotion that we associate with that experience and then we want to feel that emotion again and again!

So what are you doing to make your clients feel important and special?

Imagine that they were your only client. What would you do? How would you treat them? How could you surprise them? 

How can you create the emotions associated with feeling like THEY ARE your only client? 

If you have this mindset with all of your clients then you’re not going to go far wrong. 

……..I’m booking Disney again next year by the way.

Happy selling

Sean

Sean McPheat

Internet Marketing Consultant – Motivational Speaker

Check out some free Internet Marketing audios at my Internet Marketing Academy

When it comes to making a purchase, many potential clients believe that the only grounds on which they can successfully negotiate a better deal is price. The truth, however, is that if you want to remain successful – especially in this economy – you’ll need to learn how to negotiate along an entirely different set of terms.

Realistically speaking, people want to believe they are helping themselves. Throughout the course of your meetings and phone calls you should have been gaining a better understanding of the troubles your potential client is having in his business. When he attempts to negotiate price, you should be prepared with a better response – one that does not damage your bottom line but does increase the value of your product to your client.

What does this mean to you in the long run? It means you’ll have a happier client, a happier wallet, and you’ll be able to remain consistent when it comes to the way you price your products and services – the latter being the most important. Always remember that your products are priced properly at the start for a reason. Don’t let anyone fool you into thinking otherwise. Instead, help them to find added benefit.

Sean

Sales Expert - Marketing Consultant – Motivational Speaker

Not too long ago I found myself doing some additional research about the benefits of social media and networking sites like Twitter and Facebook. I found some really interesting things about Twitter that I hadn’t realized before – things that could really have a huge impact on the way you market your business – especially if it is an online business. Today I’ll share two main points.

The first is that if you are a salesperson, especially a newer salesperson, your prospects may have the foresight to do a little bit of research about you individually before deciding to make a purchase. If you use your real name instead of a pseudonym when creating your Twitter account your prospects are even more likely to find you online. If you’re careful about what you post they’ll see how professional you are – and how knowledgeable you are about your product.

The second interesting fact is that Google views Twitter with high regard. They also view each individual Tweet as a separate web page when ranking them on Google. This means that ever Tweet your post is increasing the amount of content your prospects can find on the web. It works even better if you occasionally include a link back to your main company website.

The trick, of course, is making sure your Twitter account contains valuable information. If you’re spouting off random music lyrics or pieces of useless information no one will care about what you have to say. Guaranteed.

Sean

Sales Expert - Marketing Consultant – Motivational Speaker