How To Keep Your Eye On The Prize
Losing focus happens to us all. The field of sales and marketing is fast paced. With the benefit of being on social media networks, networking in person, contacting new leads and following up with current customers can quickly become overwhelming. There are times that a whole week will fly by and you have been caught up in everything but your overall objective. With all of these moving parts, how can you stay focused?
Make A List
Do you have a list of the specific goals that you want to accomplish in a certain amount of time? If you have clear cut objectives for the month, the quarter or the year, you need to have those written down. Keep this list of goals in a place that is easily accessible. For some, it’s a hand written note. For others, this list is kept online for easy access. Regardless of how you keep track of your goals, keep them written down. This allows you to reflect on the goals that you have achieved. This also allows you to evaluate what strategies and methods are working and which ones need to be changed up to see optimal results. Make a list and check it twice.
Keep A Tight Schedule
It is impossible to keep your schedule or calendar organized in your mind. If you are depending on your memory alone to keep your details straight, you can guarantee that things will slip through the cracks. Therefore, you must have a system for your schedule. Google calendar is a great way to keep track of everything on your daily to-do list. Google calendar also sends you a reminder to let you know when an appointment or deadline is approaching. If you prefer to keep your calendar in a hard copy format, make sure the system works for you. Before you call it a day, make a note of the first few things that are on your agenda for the next day. This will mentally prepare you for the day, giving your brain a chance to get a jump start on being focused and productive.
Third Party Objective
When we are immersed in our business, our viewpoint becomes similar to that of being in a fishbowl. We don’t always see things in an objective manner. By asking someone outside of our business to give us their observations, we are given a well-rounded view of our business. This shows us what is working and what is not working. We may not see our marketing efforts as being too aggressive, but an outside view may show that we are being too aggressive. This is a great way to see your business as a whole.
Maintaining focus is critical for all sales professionals. By keeping a list of our goals/objectives, having a great calendar system and getting outside observations, we will be able to remain focused.
Happy Marketing!
Sean
(Image Creative Commons)
Sean McPheat
Marketing Consultant – Sales Expert - Motivational Speaker










