Cold-Calling Motivation
Trust me when I say I know how difficult it is to sit down at your desk on a Monday morning, pick up the phone, and start making phone calls. I’d like to help you get started this week by giving you an idea you can use to motivate yourself.
I want you to go to your filing cabinet (or drawer, or crate under your desk – whatever you use) and pull out the files of your biggest and best clients. Place them on your desk in a spot where they’ll be out of your way while still remaining in your line of sight as you make phone calls.
Seeing the files of your best clients as you make calls will actually motivate you subconsciously. Seeing those files will give you the drive to continue dialing that phone until you reach a prospect that has the potential to be your next big client.
Maintain that focus and you won’t lose your momentum after the first few unsuccessful calls.
PS – The only drawback to this technique is that you might think of something you want to do for the client you’ve been looking at throughout your calls. Resist the urge to stop your calling in order to do something. Make a note and put it to the side for later on!
Sean
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