Sales & Marketing Authority, Bestselling Author & Business Motivational Speaker

Negotiation is key to sales. You can’t walk into any sales or marketing scenario with only one plan or deal in mind and expect your potential customer to merely accept what you have to offer without a second thought. Make sure you take the following four tips into consideration if you want to successfully negotiate your next sale.

First, begin your presentation with your vision of the end in mind. You’d like your prospect to welcome you warmly, be impressed by what you have to offer, ask valid questions, and make a purchase. Keep this positive image in mind as you proceed.

Second, make sure your prospect is as prepared for your meeting as you are. Don’t spring surprising questions that leave him scrambling for information. Ask questions in advance if you need to know a bit more about the company you’re dealing with. Let your client know you want to tailor your presentation and proposal to their specific needs.

Next, find a way to align yourself with the company’s decision makers. Let them know you understand exactly what they need and that you’re there to serve their best interests. Show them how your product aims to achieve that goal.

Finally, send a positive message with your presentation. Make sure you’re as organised as possible so that your clients aren’t confused about the differences between what you’re saying and how you act. No one wants to make a purchase from an unprofessional salesperson.

Keeping these four tips in mind will put you in a position of strength when it comes time to negotiate prices, quantities, and need. Maintain control and you’ll look like a hero in the end!

Sean

Sales Expert - Marketing Consultant – Motivational Speaker