Sales & Marketing Authority, Bestselling Author & Business Motivational Speaker

Are you surviving the recession? I maintain that your ability to survive during difficult economic times depends on your perception of your abilities as a salesperson, but I do admit that learning to work with a recession can sometimes be a bit difficult – especially if you’re used to making sales in good economic times.

Today I’d like to present you with five questions you can ask yourself during a recession. The answers should help you to determine what path you should take as you market your products and attempt to make new sales.

• What can I do to help my existing customers? Take a look at your existing customers and determine if there is anything you can do to enhance the value of the packages they’ve already purchased from you. If there is – do it. At the very least you will be strengthening their sense of customer loyalty.

• Can I refer any of my customers or prospects to each other? Again, if you’re willing to help your customers beyond what they’re willing to pay for they are more likely to remain loyal to you. They’re more likely to place additional orders, refer additional business, or simply stick with you even if your price point is a bit higher than they’d like.

• Can I ask any of my existing customers for referrals? It really is OK to ask for referrals, especially if you have clients who love your products and are willing to share their contact information. Look at some of your best clients and ask if they’ve met anyone they think might need your services.

• How many prospects must I speak to before one of them will make a purchase? Now is the time to sit down and make this calculation. Knowing your personal contact:close ratio will help you to plan your marketing strategy and allot the proper amount of time to contacting new potential customers.

• Am I really organized? Do you feel as though you have an eternal to-do list but no time to get things done?? Take a close look at your to-do list and cross off anything that can be construed as either nonproductive or as a task that will not help you to generate revenue. Making new sales should be your main focus.

You are responsible for your bottom line when it comes to sales this year. Don’t let the recession slow you down. Simply change your mindset and you’ll be surprised at the results you are capable of achieving.

Sean

Sales Expert - Marketing Consultant – Motivational Speaker