There are hundreds – no, thousands – of people roaming the streets today and calling themselves salesmen. The problem is that not all of them are successful and, to be honest, I really think there are some defining factors that make it easy to tell the difference between a “salesman” and an incredible “sales professional.”
So how can you tell an amateur from a professional? It’s simple:
- A professional has a clear objective and knows what outcome he wishes to achieve. He isn’t guessing and changing his mind merely because he is unsure.
- A professional is educated and has a proven method for success.
- True sales professionals are always well prepared for any situation. He can adapt his presentation at a moments notice and still achieve his goals.
- Professionals always carry the equipment and information they need to do their jobs. This is as simple as having a business card on hand to as complex as having a formal proposal or presentation prepared on time.
- Professionals know exactly what they need to do in order to impress their clients. They’ve done research and can effectively modify their presentations.
- A sales professional has the ability to determine who he needs to talk to and at what point he should see that person in order to gain optimal results.
- Last but not least, a sales professional always dresses the part and is NEVER late to an appointment.
Do you display all of these attributes? If not, what do you need to change in order to become a more professional salesperson?