Sales & Marketing Authority, Bestselling Author & Business Motivational Speaker

Bestselling author and sales authority Sean McPheat is regarded as a thought leader on modern day selling. If you are looking for sales and marketing help or a speaker to ignite your event with real world, practical insights then Sean is your man.

Introducing the FAB Sales Model

Have your say: Leave a comment!March 10, 2009

When you’re looking at your sales model and attempting to write your marketing plan, how will you determine what information to include? What information will your potential customers and clients really want to see?

What you need is a fabulous sales model – one that gives them everything you’re looking for in one glance. You need the FAB (get it?) sales model!

In the FAB acronym, the letters represent the following ideas:

F = Features. What are the main features of your product and what is it designed to do?
A = Advantages. What will your product do to solve your prospect’s problems?
B = Benefits. How will your product help people gain or avoid problems in the future?

If you can answer all three of these questions, in detail, than you’ll end up with an incredibly effective sales model. Take those answers and keep them in mind as you write your sales copy, design your marketing campaign, and go out on sales calls. In the end you’ll have a fabulous sales strategy designed to maximize results!

Sean

Sales Expert - Marketing Consultant – Motivational Speaker