The act of making a sale is part art and part science. One of the most important skills a salesperson can develop is the art of persuasion.

In my experience there are four main things you need to do when attempting to pursuade someone to make a purchase. These include:

• Being direct and to the point, immediately establishing your own credibility as a salesperson and someone your potential client should trust;
• The art of finding some sort of common ground between your business and the business of your prospect so that you can position yourself based on your similarities;
• The ability to show your prospect evidence that supports the fact that he wants or desires the product or services you are selling; and
• The ability to connect with your prospects on an emotional level.

Take any one of these skills and you’ll find your sales presentations begin to run smoother. Combine two, three, or all four and you’ll find your sales numbers increasing steadily.

Many of your prospects have already decided that they want to make a purchase. They’re just not sure what they’re going to buy or who from. It’s your job to pursuade them that they want what you have!

Sean

Sales Expert - Marketing Consultant – Motivational Speaker