Sales & Marketing Authority, Bestselling Author & Business Motivational Speaker

Before you head out to your next sales meeting I’d like you to consider the following three questions:

1. What criteria do your customers use when determining whether or not they should make a purchase from you?
2. What makes a customer purchase your products more than once?
3. What makes a customer take his business away from you and go to another company?

These questions are similar to those we’ve asked before, but it’s important for you to understand the answers before you go out on your next sales call. You can guarantee that whatever criteria your prospect is applying to your meeting will apply across the board and you’re going to want to make sure the answers you give them to their questions (spoken or not) are better than the answers they get from your competition.

After your initial sale you’ll need to understand what is going to propmt your new client to continue purchasing from you. Pay special attention to his needs and desires in your initial meetings. You’re going to need this information in order to take a proactive approach in the future.

Remember, it’s easier to keep a current customer than to find a new one. The more willing you are to keep your customer happy the less likely it is you’ll end up losing him later on.

Sean

Sales Expert - Marketing Consultant – Motivational Speaker