As we approach the summer, which is considered one of the slowest times for sales professionals in many fields, what can you do to maximize your efforts to make sure you are bringing home the bacon? Sometimes we get caught up in business strategy books and sales theory and forget that some of the best tips to increase sales are extremely quick and easy. So get out your index cards (if you are old school) or your iPad (if you are all about fun tech gadgets) and take some notes. Here are 5 quick tips to help you increase your sales.
1.Make one more phone call. If you haven’t heard this before today, this is a MUST! Before you call it a day, when you are checking off the last of your to-dos, make one last phone call. Call the hardest or coldest lead you have and then you can call it a day. Once you take care of that hardest or coldest lead, you can start tomorrow off fresh.
2.Don’t let your lead waste your time. Sales professionals often worry that they are wasting the time of their potential customers. We place so much value on their time that we often forget about the value of our time. If your lead isn’t willing to provide you with some type of beneficial information, end the call quickly. This allows you to move through the coldest of leads quickly.
3.Confirm and verify. When a sale is made where you haven’t had ‘talk’ time with the customer, always follow-up with a phone call to confirm the purchase. This does two things, it shows the customer that you care about that personal touch and it opens the door to suggest an additional item or service.
4.Comb through your invoices. Have you contacted every individual that you have sold something to in the past? If you haven’t heard from your customers in a certain amount of time (use your judgment based on the product you sell/ if this product need replaced or maintained etc.) then call them. See if they are in need of anything and how their purchase is working for them. This also allows you to tell them about new products and services that they may be interested in. A customer that has bought once has a greater chance of purchasing again; so don’t let these numbers get cold!
5.Know the best time to call. When is the best time to reach your target demographic? For some, it’s around 8:00am, but for others, it may be after 6:00pm. Know the ideal time to call and maximize those prime calling hours.
In truth there should never be a ‘slow’ sales time. Every day is the perfect day and every season is the perfect season to make money!
(Image by FreeDigitalPhotos.net)