Not too long ago I found myself doing some additional research about the benefits of social media and networking sites like Twitter and Facebook. I found some really interesting things about Twitter that I hadn’t realized before – things that could really have a huge impact on the way you market your business – especially if it is an online business. Today I’ll share two main points.

The first is that if you are a salesperson, especially a newer salesperson, your prospects may have the foresight to do a little bit of research about you individually before deciding to make a purchase. If you use your real name instead of a pseudonym when creating your Twitter account your prospects are even more likely to find you online. If you’re careful about what you post they’ll see how professional you are – and how knowledgeable you are about your product.

The second interesting fact is that Google views Twitter with high regard. They also view each individual Tweet as a separate web page when ranking them on Google. This means that ever Tweet your post is increasing the amount of content your prospects can find on the web. It works even better if you occasionally include a link back to your main company website.

The trick, of course, is making sure your Twitter account contains valuable information. If you’re spouting off random music lyrics or pieces of useless information no one will care about what you have to say. Guaranteed.

Sean

Sales Expert - Marketing Consultant – Motivational Speaker